MT McGuire Books

Oh no! The world’s been tangoed!

The US President is going to be a man who has painted himself, with apparent pride, as a racist, homophobic, misogynist. Here’s hoping that was just campaigning.

What I don’t understand is why anyone is shocked he got elected? It’s been the absolute inevitable result of that election since Brexit. And now the world has to live with it. You can draw many inferences from this about American blue collar workers, some of which are quite worrying. But actually, a different and intriguing idea did occur to me from all of this.

In one of the Scandinavian countries, can’t remember which one Denmark, I think? The, political parties have capped advertising budgets. This means that instead of seeing bullshit advertising, folks see debates on TV about the real issues. They investigate the pros and cons they talk about stuff, it’s a cerebral thing not a media circus and it’s about this issues involved, not the personalities. Their election turn outs are very high, over 80%.

In the US political advertising is a multi million dollar business. The turn out for elections there is around 48%.

So, my theory is this.

Most people are smart enough to know that advertising is complete bullshit. If it’s not funny, it tends to be pretentious shite. Therefore, if we see advertising for politics, the message we receive, could be that adverts = bullshit, therefore if political parties advertise, eventually, what people feel, far from informed, is lied to, fobbed off, manipulated and advertised to. They conclude that politics = bullshit.

The more the parties advertise to try and win us round, the more we, the intelligent ones, equate politics with advertising aka bullshit.

It may well be that I’m not the only person of reasonable intelligence and/or principles who is repelled by most of politics and politicians right now. Whatever it is that’s turning off the reasonable moderate members of the electorate, the end result appears to be that many stop voting. Me, I’m a woman, people died so I could vote so I will always vote even if I just spoil my paper. But I think that there are many moderate thinkers who are a bit naive, for example, some young people who have not yet learned that if you want the equivalent of clean washing you have to put your hands in the dirty water to grab it. There is a point to voting, it being that had they bothered the result might be different.

Could it be that when politics is advertised, we distrust it and stop voting? It does seem that a big proportion of the folks too disgusted to vote are those of us who believe in moderation and basic human decency. The sort of folks who really, really don’t want to feel they’ve been suckered by advertisers. And that leaves two groups. The extremists, who are playing a numbers game so will always vote, and the kinds of folks who will do whatever the vile racist rags like the Daily Mail, the Sun or its US equivalent tells them to.

Never mind, at least we have four years of cracking political satire ahead of us.

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